You can find numerous independent artists and people need to pay attention to one important thing: gaining new fans! Yes, even more than money, we need individuals to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is actually a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve heard of Spotify along with its “freemium” service. You’ve also heard how Spotify is taking the social networking by storm. Each time one of my friends listens to a song, it pops high on my Spotify, Facebook, Twitter, and whatever other social accounts I have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You receive the idea.
So despite the fact that the money you are making per stream (per play) is less than a penny, the exposure potential is definitely worth it. And fortunately for indie artists like yourself, it’s pretty simple to get your music onto Spotify.
At this time, you may be signed to your label. If you have, your music could be on Spotify already. If this isn’t, call your rep and ask if they’ve uploaded your music to the service. If they haven’t and you would like them too, offer the order! (in a nice way). Also, make sure they send Spotify your press kit loaded with a bio, photos, contact info and everything else that creates you get noticed. Not so difficult, right?!
If you are an unsigned artist, that’s okay as there are plenty of methods to upload your music with no label. However, spotify promotion companies cannot negotiate with you directly. Why not? I’m sure it’s one of many stipulations of the agreement using the majors. But the option would be still uncomplicated. You have to pick a distributor like Tunecore, CDBaby or DittoMusic. I’ve written a review of these distributors to help you save some time to keep rehearsing.
Once you’ve created your account having a distributor or signed a label agreement, your music will likely be uploaded onto Spotify within 4-six or seven weeks. There is however still try to be completed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just like a backup, develop a profile at allmusic.com. Spotify will search for you there if they don’t obtain a bio.
Since each of the tedious stuff is done with, it’s time to let your fans know Spotify is going to be sporting your tunes soon! Develop cool promo posts on Facebook, Twitter and MySpace. Make a promo video for the YouTube channel. Just had a sweet idea: write a song only for your Spotify release and hook it up for your posts! Ex: “Can’t wait to find out our fans on Spotify. We’ve recorded a song simply for you guys! Visiting your Spotify account soon!” Fans will eat it up!
Okay, you will find a handful of tedious items to accomplish still. No website is complete anymore without clickable logos. Once your music is on Spotify, download the service’s logo at iconfinder.com. Next, hunt for your band profile on Spotify (a few options can come up, including “Top Hit, Tracks, Playlists”… you would like to choose the link under “Artist”). While hovering over your artist profile, right click and choose “Copy Spotify URI.” Last, combine the URI using the Spotify logo with the addition of it to your web page or blog sidewall by creating an “Image Widget.”
Another hip promo you can use for Spotify is the “Spotify Play Button.” This feature lets you post songs onto your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and once ioyesv select “Copy Spotify URI.”
For example, let’s post this URI for your blog. Open your blog, write something to your hungry fans in html mode: (“We realize you guys need a sneak peak of our own upcoming album. Here’s the first track for you personally! Share it along with your friends!”). Next, post the link and add a salutation.
Although Spotify will help gain fans for your awesomeness, it can’t become the beat-all, end-all solution! For the band to succeed, you have to practice modern marketing, which suggests utilizing multiple vehicles. Helping you to succeed is our job at musicmunch.com. Visit us for additional tips!