SUBWAY is giving all of its subs an enormous transformation, with a new menu being trialled across its restaurants in the usa. The new trial is a substantial shake-up for the restaurant chain, with new cheeses including crumbled feta, natural cheddar and mozzarella replacing processed cheese options.
New proteins including authentic streaky bacon, carved turkey and leg ham, rustic chicken as well as a new and improved diced steak, created from 100 percent Australian beef will also be available. Subway also has made a vegan sub the first time, with smashed falafel to meet the requirements of those over a plant-based diet.
Gluten-free wraps and rye bread with an ancient grain topping will also be being offered with new salads. The restaurant chain has additionally expanded its selection of sauces to offer habanero hot sauce, blue cheese dressing, pesto mayo, smoky barbecue sauce, tzatziki, seeded mustard, cranberry relish and tomato chutney. New menu items being made include: buffalo chicken with blue cheese dressing; Greek lamb with tzatziki; Mediterranean chicken with pesto mayo; smashed falafel with tzatziki, and turkey and bacon with cranberry.
But the axing of some of Subway’s popular ingredients have now sparked a social media backlash from customers. Subway fans have flooded the company’s Facebook page with complaints about removing carrots, old English cheese and pickles. One person wrote: “Found out today will be the last day for carrot and old English cheese and pickles happen to be gone. Today is my last subway meal RIP Subway.”
Another wrote: “I don’t discover why you will eliminate carrots! Most kids love carrot within their subway so when your child will only eat a cheese & carrot subway (still pay for a complete price sub with only two fillings) it’s very disappointing. I’m all for new menus but seriously losing a staple like carrot is ridiculous! Maintain the basics for the children so gynqlt adults can try the newest menu. You’ll lose plenty of families, just saying!”
Other Subway fans were happy with a number of the new additions, but agreed that others should stay. On fan posted: “Just tried your brand new trial menu at one of the stalls for my usual Monday sub. How dare you are taking away my old English and pickles. They’re the first two essential ingredients in almost any sub. And don’t be touching the chipotle. My god, the chipotle stays. PS: Nice touch on the habanero sauce and feta. Classy.”
Subway director of marketing Kate Brody said the chain was paying close focus on customer comments. “We’ve discovered that some guests are super picky regarding their pickles. Or are crazy in love with carrot,” she said.
“We haven’t made any decisions yet which ingredients will win their devote our restaurants – in reality, we’ll be holding a poll on Facebook to see the reaction – and we’re monitoring all feedback, whether in-restaurant or within our Facebook community throughout the trial. We’re just like excited to find out the outcomes as our guests.
“We’re seeking the maximum amount of feedback as you can to make sure that when we add or remove any ingredients, we know precisely how our loyal guests feel about it, and then any future menu developments are guided by what our guests are telling us.” She claimed that the newest menu items were Subway’s way of making their menu more modern. “We know American palates and preferences have changed over time, and we’re excited to hear straight from our guests so that we can end up with a great balance in between the tellsubway.com, and also on-trend, innovative flavours,” she said