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Event security is usually primarily about protecting people, and security for CES is no different. But because it introduces a great deal new tech, often by means of shiny new stuff that represent billions of dollars in sales and share prices, security at CES is also very much about asset protection.

Event security takeaway: Event planners and CSOs will want to ensure that security providers can offer robust proof of the way they will protect highly valuable physical assets. From build-approximately tear-down – and everywhere between. Maintaining an amiable and open guest experience, while simultaneously protecting against anything from simple theft to sophisticated industrial espionage, is actually a challenge for all of us employed in event security. At CES, the challenge is that much larger.

As is known, most theft is internal. We don’t understand how many flat screen TVs we’ve pulled from dumpsters through the years, but it’s more than a few. There are a lot of individuals working internally at this type of massive show, and it’s impossible for corporate event security teams to monitor them all. Protecting assets entails working closely with logistics providers, venue security managers and staff, unions (remember, Vegas is actually a union town) along with other stakeholders to make certain systems are established to deter and find out “accidentally thrown out electronic devices” and more.

The build-in started right after New Year’s Day and lasted an extremely intensive week. The next CES will most likely have near to 250,000 participants and definately will cover at least two along with a half million square feet (232,000 m^3) of exhibition space. Even just in Vegas, which holds over 20,000 conventions per year, CES is a huge deal. Actually, it’s the largest deal in a town that’s employed to some very big deals, and it creates significant logistical challenges for everyone.

Event security takeaway: You snooze you lose. Demand for event is high, and then there are supply issues for practically everything corporations will require. As an example, the Las Vegas Convention and World Trade Center, the primary venue, hires over 350 guards locally all on its own, only for CES. Get organized and book resources early – or you’ll be left out with second-tier solutions.

But event planners and security teams also must really sharpen their scheduling skills to attain success. Build-in and build-out periods are hyper-busy, too, with lots of people getting around millions of dollars’ worth of new tech. Meticulous planning and execution are essential to make sure end-to-end security.

A year ago more than 7,000 print, online and broadcast professionals attended CES. They generated nearly 60,000 media mentions worldwide in intense competition to be the first one to break a narrative and provide tkijkj audiences with all the latest tech news. Most of the coverage is immediate: journalists armed with everything from iPhones to onsite studios are prepared to capture what’s new and interesting, and upload it to the net within minutes.

Event security takeaway: We’ve seen people do all sorts of things at CES. One moment a guy is trying to pocket a thousand-dollar gadget; another moment someone is staging a spontaneous, one-man demonstration designed to highlight grievances against a brand name or CEO.

Thanks for visiting the front page. Are you ready to go viral with everything you do as security professionals, from greeting guests to taking care of critical incidents? How security personnel respond to these occurrences is essential not just in the security of men and women and assets, but also to corporate reputations. Event security teams must approach CES in a similar manner they could work a live broadcast show, because that’s what it is now. When they don’t plan in advance and train how they will defuse eye-catching disturbances, they could become news, too.