Webmasters who own PBNs take part in covert activity. They have to conceal their network from prying eyes. Consequently, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. This way, their customers competitors can`t see what they`re doing.
It`s all pretty clever, however the clients of those PBN owners put a great deal of faith in their ability to cover their tracks. If, for reasons unknown, those tracks aren`t covered adequately, then those PBNs may get discovered and every one of their backlinks is going to be worthless. Keep in mind additionally that the way that PBN owners block bots from crawling their internet site is by updating the robots.txt file. But there`s no written law saying any organization has to obey what`s inside the robots.txt file!
Worse, bots can easily see what`s within the robots.txt file. If this appears like the website is blocking plenty of bots from crawling, which may in and of itself be considered a sign to Google that the site is shady. If Google does determine that the site is link-spam haven, then expect the backlinks on the site to become worthless.
Individuals who own PBNs aren`t operating a charity. You`re going to have to purchase buy backlinks. Just how much will you pay? That depends on the trustworthiness of the PBN owner and whether you`ve got your hands on the promo code. Generally speaking, expect to spend several hundred bucks for around 1 to 5 backlinks. Each backlink will come from a different domain on the PBN.
In exchange for the amount of money, you`ll often get simply no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a listing of pages with backlinks, you`ll just get a list of domains that include your links with TF/CF info for each and every domain.
One other reason to test PBNs and purchasing backlinks: it`s usually the case that they`re run by one individual who may have almost no spare time. Because of this, the PBN webmaster creates content for you personally by just spinning existing content on the web. If you`re not familiar with the thought of spinning, it`s wherein some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s usually the case that spun content appears like something published by a young child in Kindergarten. If Google detects poor grammar inside the article that links to your site, you are able to bet it is going to devalue the hyperlink. When that takes place, you won`t get anything for the money you spent.
Webmasters who host PBNs are also notorious for making use of shortform content. A backlink you get will frequently end up in an article that only has about 300-350 words. In other words, PBN owners just do enough to obtain a little bit of link juice. That doesn`t look authentic, and it probably isn`t going to fool Google for much longer. Take into account that you`ll rdvenf significantly better SEO benefits with longform content, which is rarely offered once you purchase backlinks.
We`ve already discussed several methods Google can determine in case you are buying backlinks. First, it can find out if the website is trying to protect its tracks digitally. Second, it might pick up on the spun content.
There are many ways that Google knows, though. For instance, a few of your backlinks is probably not relevant. If you buy a backlink online that handles pets and it also points for your site that`s about auto repair, Google`s algorithm will realize that. The backlink won`t appear right.
Also, should you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. When you can look for a vendor that`s selling backlinks, so can Google.